Introduction
This Cookie Policy explains how Renewable Equilibrium AB ("we," "our," or "us") uses cookies and similar tracking technologies on our website renewable-equilibrium.com. This policy should be read in conjunction with our Privacy Policy and Terms of Service.
By using our website, you consent to our use of cookies in accordance with this policy. You can control and manage cookies through your browser settings or our cookie preference center.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They contain information that is transferred to your device's hard drive and allow websites to recognize your device and store information about your preferences or past actions.
Cookies serve various purposes, including enhancing website functionality, improving user experience, providing analytics insights, and enabling personalized content and advertising.
Types of Cookies We Use
1. Essential Cookies (Always Active)
These cookies are necessary for the website to function properly and cannot be disabled. They include:
Security and Authentication
- Session Management: Maintain your login status and preferences
- CSRF Protection: Prevent cross-site request forgery attacks
- Cookie Consent: Remember your cookie preferences
Website Functionality
- Form Data: Temporarily store form information
- Navigation: Maintain your browsing state
- Load Balancing: Ensure consistent server performance
2. Analytics Cookies (Optional)
These cookies help us understand how visitors interact with our website by collecting anonymous information:
Google Analytics
- _ga: Distinguishes unique users (expires after 2 years)
- _ga_*: Stores session state (expires after 2 years)
- _gid: Distinguishes unique users (expires after 24 hours)
- _gat: Throttles request rate (expires after 1 minute)
Information Collected
- Pages visited and time spent on each page
- Traffic sources and referral websites
- Device type, browser, and operating system
- Geographic location (country/city level)
- User interactions and behavior patterns
3. Marketing Cookies (Optional)
These cookies are used to deliver relevant advertisements and measure marketing campaign effectiveness:
Advertising Platforms
- Google Ads: Track conversions and optimize ad performance
- Facebook Pixel: Measure ad effectiveness and create custom audiences
- LinkedIn Insights: Track professional demographic engagement
Functionality
- Personalized advertisement delivery
- Conversion tracking and attribution
- Remarketing to previous website visitors
- Campaign performance measurement
4. Preference Cookies (Optional)
These cookies remember your choices and preferences to provide a personalized experience:
- Language Settings: Remember your preferred language
- Location Preferences: Store your region for relevant content
- Form Preferences: Remember your contact information
- Display Settings: Store your preferred layout options
Third-Party Cookies
We may use third-party services that set their own cookies on our website:
Google Services
- Google Analytics: Website performance and user behavior analysis
- Google Ads: Advertising and conversion tracking
- Google Maps: Interactive maps and location services
- YouTube: Embedded videos and content
Social Media Platforms
- Facebook: Social sharing and advertising pixels
- LinkedIn: Professional networking and B2B advertising
- Twitter: Social sharing and engagement tracking
- Instagram: Visual content sharing and advertising
Other Services
- HubSpot: Customer relationship management and marketing automation
- Hotjar: User behavior analysis and feedback collection
- Mailchimp: Email marketing and newsletter management
Cookie Duration
Cookies have different lifespans based on their purpose:
Session Cookies
Temporary cookies that expire when you close your browser. Used for essential website functionality and security.
Persistent Cookies
Cookies that remain on your device for a specified period:
- Short-term: 24 hours to 30 days (functional preferences)
- Medium-term: 1 month to 6 months (analytics and marketing)
- Long-term: 1 year to 2 years (user identification and preferences)
Managing Your Cookie Preferences
Cookie Preference Center
You can manage your cookie preferences at any time by:
- Using our cookie banner when first visiting the site
- Clicking "Cookie Settings" in the website footer
- Adjusting preferences in your account settings
Browser Settings
You can also control cookies through your browser settings:
Google Chrome
- Click the three dots menu → Settings → Privacy and security → Cookies and other site data
- Choose your preferred cookie settings
- Manage exceptions for specific websites
Mozilla Firefox
- Click the menu button → Options → Privacy & Security
- Under "Cookies and Site Data," adjust your preferences
- Use "Manage Data" to control specific site cookies
Safari
- Safari menu → Preferences → Privacy
- Adjust cookie settings and cross-site tracking
- Use "Manage Website Data" for specific control
Microsoft Edge
- Click the three dots menu → Settings → Cookies and site permissions
- Select "Cookies and site data"
- Configure your preferred settings
Impact of Disabling Cookies
Disabling certain cookies may affect your website experience:
Essential Cookies Disabled
- Login functionality may not work properly
- Form submissions may fail
- Security features may be compromised
- Website performance may be affected
Analytics Cookies Disabled
- We cannot improve website performance based on usage data
- Content optimization may be less effective
- User experience enhancements may be delayed
Marketing Cookies Disabled
- Advertisements may be less relevant to your interests
- You may see repeated ads across different websites
- Marketing campaign effectiveness cannot be measured
Data Protection and Security
We implement appropriate security measures to protect cookie data:
- Encryption: Sensitive cookie data is encrypted in transit and storage
- Access Control: Limited access to cookie data on a need-to-know basis
- Data Minimization: We only collect necessary cookie information
- Regular Audits: Periodic review of cookie usage and security practices
- Compliance: Adherence to GDPR, Swedish data protection laws, and industry standards
Your Rights Under GDPR
Under the General Data Protection Regulation, you have the following rights regarding cookies:
Consent
- Right to give or withdraw consent for non-essential cookies
- Clear information about cookie purposes before consent
- Easy withdrawal of consent at any time
Access and Control
- Right to know what cookies are being used
- Access to cookie data collected about you
- Right to delete or modify cookie preferences
Transparency
- Clear information about cookie purposes and duration
- Details about third-party cookie providers
- Regular updates about cookie policy changes
International Data Transfers
Some cookies may transfer data outside the European Union:
- Google Services: Data processed under Google's GDPR compliance measures
- Social Media Platforms: Subject to their respective privacy frameworks
- Analytics Providers: Covered by appropriate data transfer mechanisms
All international transfers are protected by appropriate safeguards including Standard Contractual Clauses and adequacy decisions.
Changes to This Cookie Policy
We may update this Cookie Policy to reflect:
- Changes in our cookie usage practices
- New third-party services or technologies
- Updates to legal requirements
- Improvements to our privacy protection measures
We will notify you of significant changes through:
- Website banner notifications
- Email notifications to registered users
- Updated "Last modified" date at the top of this policy
Contact Information
For questions about our cookie policy or to exercise your rights, contact us:
Data Protection Officer
Renewable Equilibrium AB
Drottninggatan 95
111 60 Stockholm, Sweden
Email: [email protected]
Phone: +46 8 123 456 78
Cookie Inquiries: [email protected]
Additional Resources
For more information about cookies and online privacy:
- Swedish Authority for Privacy Protection (IMY)
- European Commission - Data Protection
- All About Cookies
- Your Online Choices
Acknowledgment
By continuing to use our website, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein.